OshKosh B'Gosh: From Overalls to Timeless Kid's Fashion-The Story



Today, we're diving headfirst into the world of OshKosh B'Gosh – a brand that's all about cute, durable, and super adorable clothing for kids. Get ready for a trip down memory lane.

The year was 1895, and the overall game was forever changed when two enterprising pals named Lewis and Strauss joined forces in good ol' Wisconsin. These fellas decided it was time to revolutionize kids clothing, making it sturdy enough for a hard day's play while keeping it stylish. And so, the legendary OshKosh B'Gosh was born.

The brand's name itself is a mouthful, but it's a nod to its roots. OshKosh is a tribute to the city it proudly calls home – Oshkosh, Wisconsin. And 'B'Gosh,' is a playful addition that came to represent the spirit of its playful and adventurous wearers.

What really set OshKosh B'Gosh apart was its iconic overalls. They became a staple, defining the brand's identity and becoming a fashion statement for the little one's. 

As time went on, so did OshKosh B'Gosh.  The brand didn't just stick to overalls (though they're still a major hit); they expanded into creating an array of comfy and cute clothing pieces for kids that are perfect for everyday activities and beyond.

What's even more fascinating is how OshKosh B'Gosh managed to stay relevant throughout the years. They've embraced trends, stayed true to their roots, and held onto that charming vintage vibe that we all know and (obviously) love.

It's not just about fashion; it's about quality too. OshKosh B'Gosh has this magical recipe of blending durability with fashion-forward designs, making parents and kids equally happy. Let's be real; their clothes can withstand the wildest adventures of a little explorer.

And let's not forget those timeless ads featuring the cutest little bebs sporting their OshKosh B'Gosh gear. (I'll share some on insta today!)

So, there you have it – a brief, playful journey through the history of OshKosh B'Gosh. From denim overalls to a range of fun and durable clothing for kids, this brand continues to sprinkle a bit of childhood magic into the world of fashion. Cheers to OshKosh B'Gosh! 

Kayleigh :)

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